The Marketing Mix in times of crisis

What to change, and what not to, to survive today and thrive tomorrow. A data-driven approach.

What to do with advertising budgets?

Should prices and promotions change?

Is it the right time to invest in innovation?

How should sales channels be managed?

The current health crisis and the upcoming economic downturn are forcing us to quickly take important decisions that will shape the future of our brands into the recovery and beyond.

Bip Strategic & Digital Marketing helps companies review and adjust their marketing mix combining econometric studies with bespoke analysis, to safeguard their present and accelerate their future growth.

Download the paper “The Marketing Mix in times of crisis”

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