Covid-19: an overview of customer lifestyle changes and the arising of new trends
September 2, 2020
Francesco Di Bari
What would have happened if the world had been prepared for Covid-19 pandemic? As C.S. Lewis quotes: "you can't go back and change the beginning, but you can start where you are and change the ending". Since the beginning of coronavirus outbreak, individuals and organizations have had to adapt to the changes imposed by the lockdown, which reflected in lifestyles, habits and in the normal performance of all activities. The paper presents a qualitative analysis of what was the immediate reactions to the spread of Covid-19 since the end of February, providing evidences of the most relevant behaviors observed in the Italian market. On the one hand the research investigates the change of people, as individuals and as consumers, from a social and cultural point of view; on the other hand, it tries to highlight what is the transformation undertaken by companies and organizations to face new consumption and behavior trends brought to light by the pandemic. The objective of the analysis is to be a point of reflection on what the human, social and business scenario could be when coronavirus threat is over.
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