Custom Remote Workplace: digital technology and solutions to ensure Business Continuity and remote collaboration.
Sales Director Vidiemme
Building the "New Normal" by reviewing processes and adopting appropriate digital tools.
These months of pandemic have changed people's pace and lifestyle in such a disruptive way that they have led companies to a necessary rethinking of their working methods.
To all intents and purposes, it is a matter of expanding and improving our services, readapting physical spaces into a "virtual" size, through the adoption of cutting-edge tools that guarantee Business Continuity and the flexibility needed to deal with the situations in which we are and will be the protagonists. Digital-centric optics are therefore expected to be the most relevant, as they enable relationships to be maintained, both internally between colleagues and with customers and consumers.
Tackling the "New Normal" successfully
When changes occur, companies are required to make it their top priority in order to analyze and plan the so-called "New Normal".
The introduction of digital tools and solutions is certainly the most effective way to shortly deal with change, but asses the lifetime and the further evolution of tactically adopted tools, even when the emergency situation is over, is key.
Vidiemme accompanies Brands when it comes to digital transformation in circumstances we’re living so far, in which the "start small" approach and prototyping prove to be crucial components. You can quickly validate initial requirements, test the effectiveness of the solution, get quick user feedback and collect information to better target your digital initiatives.
This type of tactical/strategic action allows, for instance, the extension of a pilot test of a few users to the entire company plant, and leads to a reduction in time and to greater effectiveness. It justifies investments, including important ones, to implement a new idea, redesign a product or a service, or test a new business model.
Digital as an extension of the physical context
Let’s take as an example two worlds that have been strongly impacted and which now are rapidly implementing a digital transformation process. First, Retail, with a strong rethink of the entire Consumer Experience within the shops, and, second, the world of HR, with a review of some internal processes, to enable continuous recruiting and support to the company's employees.
The Retail sector is following the trend that Fashion&Luxury has already started in recent years: following customers/consumers with care throughout their journey, guaranteeing a personalised experience at every stage.
For these users, for example, the B2C App, in addition to the corporate website, is the digital entry point to discover the brand values and products, but above all to start a direct dialogue with the salesperson, using corporate tools. The Sales Assistant plays a key role in this process. Along with being the first customer contact, this person recommends the products that best meet the user’s needs, through the Mobile App dedicated to clienteling.
Therefore, Brands are allowed to accompany people throughout all their customer experience. In fact the salesforce is now employed on the brand’s online and offline services. It gives them the power to adopt a consultative approach and to give customer an integrated and omnichannel experience.
Another fitting and current example is the automation of the visual-merchandising process meant as the control of the in-store customer's experience as the one prepared by the Brand.
Some important fashion brands are adopting more and more omni-channel solutions and have transformed the shops into showrooms and experiential realities where you can fully experience the values of the Brand store, permitting the finalisation of the purchase even on digital channels. In the new sales process, therefore, new tools for interaction between salesperson and customer should be provided, such as video-call tools, digital catalogues, introduction of Virtual Assistants and Virtual/Augmented Reality experience.
On the other hand, in support to Human Resources, solutions have been adopted to ensure the continuity in the recruiting process, the correct on-boarding of new recruits including remotely and the continuous support for employees, who have found themselves facing a new dimension to everyday life.
Considering the rules on social distancing that will continue in certain contexts, Conversational AI proves to be a winning solution in hiring management, through pre-screening and video interviews, both to guarantee a first interview to all candidates and to quickly select, thanks to AI, the curricula more in line with the position.
Thanks to the use of Chatbot and Apps specifically designed for the back-to-work, companies can guarantee the proximity to their employees, even during the period of smart-working, having the possibility to update the staff, as well as to offer a tool to organise the return to headquarter. In fact, it is possible to answer brief questions about your state of health, book your position in the office, thus facilitating the HR department in the management of office attendance, all in full compliance with current regulations.