Personalization of the buying process for every individual customer with the use of Engines and Microservices in Low Code Application Platforms (LCAP)

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Personalization of the buying process for every individual customer with the use of Engines and Microservices in Low Code Application Platforms (LCAP)

Implementation of an omnichannel purchasing experience for Business and Consumer customers, so to profile them and track their preferences in every point of contact with the seller.

May 29, 2020

Authors

  • Alberto Consani

    Director

In the last decades that were characterized by digitalization of various aspects of our lives, business models of the companies with which we interact have adopted to changes in the society. Nowadays we expect an experience from all the companies that we are customers of, from banks to supermarkets. We want an efficient service, personalized offers and fast responses. These expectations push companies within every sector imaginable to reinvent their business models, but many, however, learn very soon that this exercise is neither fast nor economical. How can a company, that has managed its business in the same manner for decades, transform itself, digitalizing communications and personalizing the offering?

The Prospects and Customers are many and their array of needs is diverse, so it is difficult to develop a digital strategy that does not “bomb” them with “targeted ads” that are not specific to their taste and needs, and can thus only bring about a sensation of irritation with the brand in question. At the same time, however, the companies cannot deny that needs of their Prospects and Customers are changing.

To put a Customer, in either B2B or B2C sales process in the center of all commercial and service processes of the company, personalizing the interactions on the basis of the needs of a single Customer Profile in every moment of his Customer Journey, BIP proposes to leverage on the capabilities inherent to the most modern Low Code Application Platforms (LCAP). This approach is based on “augmenting” off-the-shelf functionalities already offered by “Customer Platforms” market leaders, with those achievable by using Engines and Microservices capable of dynamic personalization of interactions with the company, obtaining a true competitive advantage factor in differentiation from competitors.

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